Branded Social Sharing

A system of image treatments to increase brand awareness

Problem: 
We Heart It was looking for opportunities to increase market penetration through brand awareness. 

Goals:
Increase brand awareness
Maximize short-term impact on MAU

Hypothesis:
By branding images shared from our site across social media we can increase brand awareness

Constraints:
Time - emphasis on short-term impact
Potential legal issues with branding image directly
Different social media platforms crop shared images differently
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