Empty States

Created fun empty states that help the user to continue moving in the app where they would normally reach a dead end.

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Problem:
As a user, dead-end screens are a bummer, and it leaves me feeling stuck. 
 
Process:
1. Created a directory of all possible dead-ends and empty states.
2. Worked with marketing to create a series of CTA's that were playful, informative, and relevant to each screen they pertained to.
3. Sketched/mocked user flows to show the results of each action
4. Curated a series of playful icons to complement the message and create a more visually engaging experience.
5. Ensured designs corresponded with brand voice and guidelines. 
Solution:
Engaging designs that allow the user to move seamlessly through the app, while suggesting actions which would help the user avert similar instances in the future.
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