As a brand...
We want engaging content that conveys a message to our users on our behalf or on the behalf of a partner.
We want this content to be fun and original, while maintiaing the integrity of the brand.
How I adressed these needs:
1. Established a style guide including typography, color, imagery, image treatment, and language guidelines.
2. Sourced or photographed original content, added color treatment to photos, generated written content for approval by marketing team.
The resulting designs integrated seamlessly into our site content, while engaging users on our blog and through social media.
11k users hearted (liked) the Rachel Platten promotional image, and 21k users hearted a Year in Hearts image.